Saturday, October 10, 2009

Who Should I Trust? Green Washing in the Marketplace


Over the past few weeks while researching ideas for this blog, I have noticed a trend in the media sources I have consulted. Often times, these sources are online; as we all know, online sources may not always be that reliable! With trends being what they are today, many people turn to the Internet to gather information regarding potential purchases and to educate themselves on topics of interest. As energy efficiency and sustainability are hot topics at the moment, many companies are trying to capitalize on this.

Many companies are trying to market their products as sustainable and energy efficient. However, at times these products are only at most slightly better than a standard product, and in some situations, they might actually be counterproductive to what you are trying to achieve - especially when it comes to saving energy. So what is one to do? Here are just a few recommendations to try and keep your head above water when finding out the facts:

1. Any time a research paper is cited, find that document.
In an attempt to prove my stance on powered attic ventilators (of which I will go more in-depth at a later time, but for now let it be know I am against them), I discovered a disturbing trend among marketing material. Several companies used quotes from a research study conducted by the Bureau of Standards. In this study, the bureau found that the attic ventilators did not create a significant enough reduction in the attic temperature to offset their power usage; however, several companies have cited this research paper as a reason to use their product.

2. Don’t trust a single statement.
This is not meant to imply that you should be skeptical, but consider all arguments! For some products, there are several opinions by very reputable individuals - just because they are different doesn’t necessary make one right or wrong. Products have different properties, and what one individual may consider a poor product another may consider a good choice for their situation. This argument can range anywhere from radiant barriers to concrete countertops, but the best one I can use to prove my point in bamboo flooring. While the majority of the people consider this to a very green product, it may depend on who you listen to. Bamboo is a highly renewable resource, with maturity at 7 years compared to hardwoods at 30+. However, the bamboo is mostly grown in Asia and must be shipped, causing it to have an extremely high embodied energy. Is bamboo sustainable? It all depends on how you look at the big picture.

3. Look at the source.
This ties into the previous two statements and can also be stated as "what makes an expert." There are times in which the various components of the building community disagree with each other. So how do you determine who is the expert in the whole process? Look at the source, determine their experience, and use your own judgment. Just because someone has been building houses all their life, they’ve been to school for 30 years, or they write an article or blog on the Internet doesn’t automatically mean they have all the right answers! I was once told a story about a class that spent an hour lecture listening to the professor explain how the sky was actually orange and not really blue. This class never once questioned the professor because he was perceived as the expert. The next day, the professor quizzed the individuals on the previous lecture and they all failed because they answered that the sky was orange. The professor wanted to prove a point - just because he was perceived as an expert doesn’t necessarily make him right! The class learned an important lesson to use their own minds and never be afraid to question even a perceived authority.



Wash Clothes in Cold Water

This is a simple little tip, but many individuals don’t realize how much heating your water can cost! Clothes don’t necessarily have to be washed in hot water. There are many detergents on the market that work just as well with cold water as they do with hot, and some are becoming specialized for cold wash cycles. As with all recommendations, there are exceptions that require the use of hot water - and I have come across some of these, including the need to reduce certain allergens - but for most laundry cycles, cold water can be used. This alone could potentially save you quite a bit on your utility bills!

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